Tailoring Tech-Enabled Fashion for the Modern Gentleman

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  • The Story
ThreadSmith was born to transform the traditional tailoring experience by merging craftsmanship with intelligent fashion tech. Focused on luxury, precision, and convenience, the brand brings together digital measurement tools and personalized design to deliver perfectly tailored outfits. With a mission to simplify and elevate menswear, ThreadSmith is shaping the future of fashion one stitch at a time.

Challenges Faced During Development

Creating an online experience for a bespoke brand required balancing visual elegance with usability. Key challenges included integrating a virtual measurement system that users could trust, and developing a streamlined interface that communicated fabric quality and customization options clearly. Ensuring high conversion without compromising the premium feel of the brand also demanded iterative UX refinement and brand storytelling alignment.

Smart Measurement Integration

Implemented user-friendly digital measurement tools for accurate custom fits without in-person visits.

Elevated User Experience

Designed a modern, intuitive interface that mirrors the elegance of ThreadSmith’s garments.

Seamless Customization Journey

Enabled step-by-step product personalization with clear visuals and fabric insights, boosting engagement and trust.

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14%
portion of total synergy savings derived from IT consolidation
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